{"product_id":"behind-the-banyan","title":"Behind the Banyan: Ho Kwon Ping on Building a Global Brand","description":"\u003cul class=\"tabs\"\u003e\n\u003cli class=\"active\"\u003eDescription\u003c\/li\u003e\n\u003cli\u003eAbout the Author\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\"\u003e\n\u003cp\u003eWhile searching for a new holiday home at the age of 32, Ho Kwon Ping chanced upon an unexpected find during his walk along a beach at Bang Tao Bay on the island of Phuket. He fortuitously stumbled on a piece of land that was pockmarked with craters, desecrated by decades of tin mining.\u003c\/p\u003e\n\u003cp\u003eUnlike most who would only see despair, he saw business potential. And so began the remarkable story of the Banyan Tree Holdings, one of the most iconic hospitality groups in the world.\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003eBehind the Banyan,\u003c\/em\u003e the company's founder and executive chairman peels back the layers of the company's successes and failures. Kwon Ping shares how he and his co-founders built a company from nearly nothing. From constructing a resort in the mountains of Lijiang in China to rebuilding his properties in Phuket after the 2004 tsunami, he opens on the highs and lows over the course of his extraordinary 30-year entrepreneurial journey.\u003c\/p\u003e\n\u003cp\u003eIn so doing, Kwon Ping delivers powerful insights in how to deal with technological disruptions, build a positive company culture, and handle succession in Asian family businesses.\u003c\/p\u003e\n\u003cp\u003eA must-read for all aspiring entrepreneurs, business students, resort and spa lovers, \u003cem\u003eBehind the Banyan\u003c\/em\u003e teases and teaches important business lessons while delivering an emotional punch through masterful storytelling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAaron Low \u003c\/strong\u003e is an award-winning journalist and author. Formerly the Deputy Business Editor at \u003cem\u003eThe Straits Times\u003c\/em\u003e, he has covered some of the biggest business stories in Singapore. He is the author of \u003cem\u003eWind Behind the Sails: The Story of the People and Ethos of OCBC\u003c\/em\u003e and one of the writers behind the best-selling \u003ca rel=\"noopener\" href=\"https:\/\/epigrambookshop.xyz\/products\/the-last-fools-the-eight-immortals-of-lee-kuan-yew\" target=\"_blank\"\u003e\u003cem\u003eThe Last Fools: The Eight Immortals of Lee Kuan Yew\u003c\/em\u003e\u003c\/a\u003e. He is also a founding partner of content and communications agency The Nutgraf.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"World Scientific","offers":[{"title":"Default Title","offer_id":48005819597097,"sku":"9789811291593","price":36.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0041\/files\/image001-1.jpg?v=1713500674","url":"https:\/\/epigrambookshop.xyz\/products\/behind-the-banyan","provider":"Epigram","version":"1.0","type":"link"}